Google's ranking algorithm update and fluctuations on June 30th
Yesterday, June 30, there may have been an unconfirmed update just two days after Google's spam algorithm update - which was done on the 28th and thus would have been seen more on June 29 than the 30th. But who knows, maybe the update continued on June 29 and the fluctuations we are seeing are due to the second part of the anti-spam update?
Discussions in some forums, including WebmasterWorld and Black Hat Worldand in social media. The discussions aren't too crazy, but there are discussions. Also, the tracking tools, of which there are many, indicate warm weather (as does much of the US population right now).
Discussions on referencing
Here are some of the discussions I see:
My site has received a massive boost in the last two days that has almost completely reversed the actions of the main December update.
Today, everything was completely reversed and the site is back exactly where it was about two and a half days ago.
You can see on the analytical graphs to the hour when it started and when it stopped. It's as if a switch had been turned on and off.
I think they may be testing the next hard core update.
Or it was the spam update that was then reversed.
I saw this on Monday... almost normal traffic and my first conversions in a week. Yesterday, traffic stopped at 9am sharp and stayed very low all day. I hope this is not a harbinger of things to come. Today, I woke up to a sharp increase overnight, decreasing every hour to zero at 9am. This pattern is clear to many of us here...traffic just disappears during rush hour.
There has been a very sharp drop in traffic classified as "direct" on my site since the weekend. It's been a drop of 40-60 % per day, with a return to normal on Monday, and then a further drop on Tuesday. This is mostly traffic from Google Images... Has anyone else seen this drop?
I don't know about your niches, but in my niches, the Top 10 is filled with Pinterest social shares, Facebook pages, PDF shares and other parasites, mostly having spun content and a ton of outbound links.
Excellent update to remove copy and paste
Did someone turn off the Internet today, July 1st?
Incredibly dead on all my sites, I had to check my server was not down, very little spam and few emails too!
I just went through my logs and the switch for me was flipped around 11pm UK time on Wednesday night.
More info, 90+% of visitors since 23.00 have been single page views, very unusual and since 06.00 UK time this morning, no visitors from the US, which is very unlikely at 22.00 west coast time, nothing for 5 hours?!?!
I'm starting to see a lot of movement today, the semrush sensor is off the roof, any delayed changes or a different update?
- Ewdison Then (@ewdi) June 30, 2021
Here's what the tracking tools show:
Again, I don't know if this is part of the second part of the spam update or just one of those normal unconfirmed Google algorithm updates.
Update: Google says it is rolling out the main July update, is this related?
The previously announced July 2021 core update is being rolled out: //t.co/6Xs77WDsur
These updates usually take one to two weeks. Our tips on these updates can be found here: //t.co/e5ZQUA3RC6
- Google SearchLiaison (@searchliaison) July 1, 2021