Google's July 2021 core update is live - what we see

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

Google announced that on July 1, 2021, it began rolling out the July 2021 main update. We knew we were going to see another major update soon, and Google delivered this one a month after the June 2021 major update - which launched on June 2, 2021. This update seems to have gotten off to a good start, and many users are seeing big changes.

Some people think that what we saw from June 30 to July 1 might be related to the release of the main update. But if I asked Google, they would tell me no, because this main update only started yesterday, not two days ago.

This update seems to have gotten off to a pretty fast start, with a lot of discussion over the last 12 hours or so, and the tools are showing changes. To learn more about what we're seeing, check out the " What we see " of this article. I should note that the main update in June was very slow to start, unlike the one in July.

Danny Sullivan, under the account Twitter Search Liaison, posted "the previously announced July 2021 major update is now available" Danny added that "these updates usually take one to two weeks" Normally they take two full weeks, but the June major update was released on June 2 and ended on June 12, a 10-day period.

Here is the tweet announcing this deployment:

This major update, like the other major updates, is a global update that impacts all languages in all regions.

Two-part update: June and July main updates

As a reminder, Google said it released a major update in June, June 2-12, and planned to release another major update next month, called the July 2021 major update, which took place on July 1. Why didn't Google release both at the same time? Google said that not all parts were ready for this update. So it released what was ready in June with the June 2021 main update, and then released this July main update, because the last parts are now ready to be released for the July 2021 main update.

What is not ready? I asked Google and they wouldn't say. Google said that if your site's ranking changes with the June 2021 main update, you may see a reversal or change (or not) with the July 2021 main update. I wonder how many sites will see changes that saw changes with the June update?

Here's what Google said last month about it:

Many overlapping updates

Even if we exclude the unconfirmed updates, including the June 30 update, the confirmed updates are numerous.

  • Google product review update began April 8 and ends April 22
  • Google's June core update began on June 2 and ended on June 12
  • Google Predator update around June 10th?
  • Google's page experience update began on June 15 and will continue until the end of August
  • The first part of the Google Spam update took place on June 23
  • The second part of the Google Spam update took place on June 28
  • The Google July 2021 core update started on July 1

I had this nice graph of recent updates made, but I did not include all the unconfirmed updates in the graph, nor the predator update, as it was very specific (click to enlarge) :

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

The last major update was a month ago, on June 2, and is called the June 2021 major update. The previous one was 6 months before the June update, on December 3, 2020, called the December 2020 main update. Before that, there was a 7-month gap, on May 4, 2020, with the May 2020 main update. The one before that was January 13, 2020, the January 2020 main update and the one before that was September 24, 2019, the September 2019 main update. Oh, the one before that was June 3, 2019, June 2019 core update and I can go on and on.

Improve after a main update

If you were affected by this update, Google gave us some advice on major updates and how to improve your site in general after seeing a negative result after a major update. Google reiterated this in this tweet:

Google has also published a new blog post explaining how and why it makes these updates. Google wrote "because there are so many incremental updates, it's not useful for us to share the details of all these updates. However, we do try to do so when we think there is actionable information that site owners, content producers, or others might consider implementing, as was the case with the two updates mentioned above."

SEO Discussion: What we see

Keep in mind that there are discussions about the June 30-July 1 update that may not be related to this update. But there is renewed discussion over the last 20 hours or so on both WebmasterWorld and Black Hat World.

I'm seeing some interesting fluctuations/changes in my niche over the last few hours as well. I'm going to take my ice mineral water, sit back and watch.

My client's dental website was affected by this update!

It has lost positions on a lot of keywords. But like the previous times, I hope to get them back when the initial dust settles. It's too early to comment.

I agree, I've seen this kind of thing before. I think it was the May 2020 update that really wiped out many of my sites. But after a few weeks, when the dust settled, the algorithm seemed to be changed so that many of my sites recovered.

I'm starting to see the movements today - some big increases, some big decreases around the world, not just in France.

I noticed that sites that received a boost from the June update received an even bigger boost from this update. It's as if the effect of the June update was amplified. This is further confirmed by the fact that a site I had been following collapsed a bit more after being hit by the June update.

Again, it's too early to tell as it will take 1-2 weeks for the update to be fully deployed. And I must point out that these are my observations and my humble opinion.

But in my experience, as long as you feel positive effects or benefits from the start of the update, you are likely to have a positive result after the full rollout... Because it simply means that your site has met all the criteria that the algorithm update is looking for.

I was hit during the June base update with -20%. As of 11:00 AM PST today, my traffic is back to pre-June levels. I'm hoping that, regardless, my recovery will hold up.

I'm also seeing a reversal of the June update madness in the last 10 hours, though it's too early to tell if this is a trend or just a blip before things get worse.

June Core Update - 20%. I checked the serps this morning. It looks like there was another 10-20 % drop. I figured they must have released the July Core update and that was true.

I saw a pickup from a previous update in the June update. And I see another boost in rankings now with the July core update.

So far, so good. Big recovery from the first part of this basic update.

Let's see if it fits...

I also asked on Twitter what people are seeing and you can see the thread of responses on Twitter.

Research tracking tools:

Of the tools that are updated this morning, they all show some pretty significant changes. I will update them as the day progresses. Here's what the tracking tools that were updated this morning show so far:

Semrush:

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

RankRanger:

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

SERPMetrics:

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

Algoroo:

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

Advanced Web Rankings:

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

Accuranker:

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

Mozcast:

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

Cognitive SEO:

Google's July 2021 core update is live - what we see, Maintenance Hosting Security and Wordpress Development

Discussion forum on Twitter, WebmasterWorld and Black Hat World.