63 SEO statistics for 2020

You are curious to know the state of the referencing

in 2020? Then look no further.
We have selected, verified and classified a list of up-to-date statistics below.

Click to jump to a category, or continue reading our key statistics on referencing.

Editor's note

This post is part of an upcoming case study in which we strategically created a page and conducted an outreach campaign to acquire links. Here's the result:

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development

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63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
Joshua Hardwick
Responsible for the content

Here are the statistics of referencing the most interesting ones you should know.

    1. 68 % of online experiences start with a search engine.(BrightEdge)
    2. 0.78 % of people searching on Google click on the second page results.(Backlinko)
    3. 53.3 % of a website's total traffic comes from organic search.(BrightEdge)
    4. 92.96 % of global traffic comes from Google search, Google Images and Google Maps.(Sparktoro)
    5. The SEO generates more 1000% of traffic than organic social media.(BrightEdge)
    6. 69.7% of search queries contain four or more words (Ahrefs)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. 60 % marketers say that SEO (SEO(e.g., blog content, etc.) is their best source of leads.(HubSpot)
  2. The prospects SEO have a closure rate of 14.6%.(HubSpot)

These Google ranking statistics may surprise you.

    1. 90,63% of pages receive no organic search traffic from Google. (Ahrefs)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
    1. The top ranked page only gets the most search traffic in 49 % of the cases. (Ahrefs)
    2. Only 5.7 % of pages rank in the top 10 search results within a year of publication. (Ahrefs)
    3. 25.02 % of top ranked pages have no meta description. (Ahrefs)
    4. 40.61 % pages have meta descriptions that are truncated. (Ahrefs)
    5. Google displays meta descriptions in search results only 37.22 % of the time. This percentage rises to 40.35 % for heavy-headed keywords and falls to 34.38 % for long-tail keywords (Ahrefs).

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. The average top-ranked page also appears in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)
  2. The average page in the top 10 is over two years old (Ahrefs)

Google says that backlinks are one of its top three ranking factors. Check out these link statistics.

    1. 66.31 % pages have no backlink (Ahrefs)
    2. Most of the top-ranked pages are receiving "followed" backlinks from new websites at a rate of +5%-14.5% per month (Ahrefs)
    3. As a general rule, the more backlinks a page has, the more organic traffic it receives from Google. (Ahrefs)
    4. The average cost of purchasing a link is 361.44 $. (Ahrefs)
    5. The average cost of publishing a paid guest article is 77.80 $. (Ahrefs)
    6. 73.6% domains have reciprocal links, which means that some of the sites they are linked to are also reciprocal. (Ahrefs)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. 43.7% of top ranked pages have reciprocal links. (Ahrefs)

Most of the referencing start with a keyword search. Here are some statistics on how people search on Google.

    1. 92.42 % of keywords are searched ten times or less per month. (Ahrefs)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. 70.87 % of keywords with more than 10,000 monthly searches have only one or two words (Ahrefs)
  2. 13,53% of keywords with ten or fewer searches per month are made up of only one or two words. (Ahrefs)
  3. About 8 % of search queries are formulated as questions.(Moz)
  4. 0.16% of the most popular keywords are responsible for 60.67% of all searches (Ahrefs)

How much do professionals in the referencing Do they charge for their services? Are your rates higher or lower than average? Let's look at the statistics.

    1. 74.71% of SEOs charge a monthly fee to their clients. (Ahrefs)
    2. For monthly installments, the most popular price range is 501 to 1,000 $ per month (Ahrefs)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. For hourly rates, the most popular range is 100 to 150 $ per hour (Ahrefs)
  2. For per-project pricing, $501-$1,000 is the most popular price point. (Ahrefs)
  3. 88.28% of SEOs charge 150 $/hour or less for their services. (Ahrefs)
  4. On average, SEOs who have been in business for more than two years charge 39.4 % more per hour, 102.41 % more for monthly packages, and 275 % more for one-time projects than those who have been in business for less than two years (Ahrefs)
  5. On average, SEOs serving the global market charge 130.74 % more than those serving the local market for a monthly fee. (Ahrefs)

As SEOs, it's important to understand where the search engines are now - and where they're going.

    1. 12.29 % of search queries have text snippets in the search results. (Ahrefs)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. The first result in the Google organic search results has a CTR average of 31.7 %.(Backlinko)
  2. It is estimated that 3.5 billion searches are performed on Google every day.(Internet Live Stats)
  3. 39% of shoppers are influenced by relevant research.(Think with Google)
  4. 61.5 % of desktop searches and 34.4 % of mobile searches result in no clicks.(Sparktoro)

If you serve customers locally, you should focus on improving your local search engine presence so that more people can find you. These statistics show the importance of a good referencing local.

    1. 30% of all mobile searches are location related.(Think about it with Google)
    2. 76 % of people who search on their smartphone for something nearby visit a business within a day.(Think about it with Google)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. 28 % of nearby item searches result in a purchase.(Think about it with Google)
  2. Yelp appears in the top five search results for 92 % of Google web queries that include a city and business category.(FreshChalk)
  3. 54 % of smartphone users search for business hours and 53 % search for directions to a local store.(Think with Google)
  4. Approximately 45 % of the world's shoppers buy online and then pick up their item in-store(Think With Google)
  5. Mobile queries "Where to buy" + "near me" increased by over 200 % between 2017 and 2019.(Think about it with Google)
  6. Mobile searches for "store open near me" (e.g., "grocery store open near me") increased by over 250 % from 2017 to 2019.(Think about it with Google)
  7. Mobile searches for "on sale" + "near me" (e.g., "tires on sale near me") increased by over 250 % year-on-year between 2017 and 2019.(Think about it with Google)

We have had great success in attracting customers using the video marketing. Do you do it too? If not, these statistics may surprise you.

    1. Video is the #1 form of media used in content strategy, surpassing blogs and infographics.(HubSpot)
    2. The number of comments, views, shares and likes had a strong correlation with higher YouTube rankings.(Backlinko)
    3. 68.2 % of YouTube first page results are videos HD.(Backlinko)
    4. The average length of a front page YouTube video is 14 minutes, 50 seconds.(Backlinko)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development

With more and more people switching to mobile search, and Google's move tomobile-first indexingthere is no doubt that the referencing mobile has become incredibly important.

    1. 52.2% of global website traffic comes from cell phones.(Statista)
    2. There are more searches on mobile than on desktop.(Think with Google)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. 51% of smartphone users have discovered a new company or product by searching on their smartphone.(Think about it with Google)
  2. On average, ranking in position 1 on mobile gets you 27.7 % of clicks, while ranking in position 1 on desktop gets you 19.3 % of clicks.(SEOClarity)

"Hey, Google, what's the current state of voice search?"

    1. 40.7% of all voice search responses come from a featured snippet.(Backlinko)
    2. The typical voice search result is only 29 words.(Backlinko)
    3. About 75 % of the voice search results rank in the top three for this query.(Backlinko)

63 SEO statistics for 2020, Maintenance Hosting Security and Wordpress Development
  1. The average reading level of a voice search result is grade 9.(Backlinko)
  2. Websites with strong "link authority" tend to rank well in voice search. In fact, the average domain rating of a Google Home result is 76.8.(Backlinko)
  3. 48 % of consumers use voice for "general web searches"(Search Engine Land)
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